Jillion

A short-lived lightweight brand identity for a new augmented reality hardware and game platform.

Role
Design & Direction

Output
Identity

Collaborators
Cary Gibaldi, Principal, Holografik

Objective

Creating an approachable identity for a new take on age-agnostic gaming merging innovative AR and in-person social interaction.

Considerations

Referencing The Classics
We referenced everything from Milton Bradley to Nintendo to Atari, from toys to board games to pixels, to build an identity paying homage to those earlier eras.

Fun And Approachable
With a product made for everyone from children to grandparents, we pursued a visual strategy that was bright, pop and optimistic — contrasting the kinetic and aggression of modern gaming.

Playing In Space

Jillion was originally known as CastAR (which it would revert back to), but the same conceptual development applied to both. The sketches below illustrate illustrate some of the development process

Initial starter guidelines.

Obligatory tote-bag swag shot everyone loves that never get produced.