A short-lived lightweight brand identity for a new augmented reality hardware and game platform.
Design & Direction
Cary Gibaldi, Principal, Holografik
Referencing The Classics
We referenced everything from Milton Bradley to Nintendo to Atari, from toys to board games to pixels, to build an identity paying homage to those earlier eras.
Fun And Approachable
With a product made for everyone from children to grandparents, we pursued a visual strategy that was bright, pop and optimistic — contrasting the kinetic and aggression of modern gaming.
Jillion was originally known as CastAR (which it would revert back to), but the same conceptual development applied to both. The sketches below illustrate illustrate some of the development process
Initial starter guidelines.
Obligatory tote-bag swag shot everyone loves that never get produced.
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