Apple iPhone 5c Digital Signage

A package of looping videos for retail partner spaces (think T-mobile or Best Buy) highlighting Apple’s first non-metal colored (and plastic) phone.

Role
Direction

Output
Experiential digital signage for global channel partners

Collaborators
Cat Le, Animation

A Calming Pop-Art Lava Lamp

An abstract field of color is punctuated by the family of bright phones as they spin and wipe the screen in and out of view. A gentle reminder to the viewer of the color options – and something that’s just fun to stare at.