hi, i'm eli

I’m a design/creative director crafting engaging brand experiences across the spectrum of web, motion, identity and product.

Recent Timeline

Freelance Design & Direction
Notable projects include: a web experience for Stanford’s new $2 billion hospital; new brand identity for TripShot, a start-up mobility and fleet management platform; website and brand extension for Boynton-Yards, a biotech development in Boston; and refreshing the corporate site for Adapative Biotechnologies.

Creative Director at Intel
Oversaw a team of 8 in a multi-functional role spanning direction, design and strategy in the creation of screen-based experiences for web & social.

Freelance Design & Direction
A wide assortment of work ranging from tactical design & identity for start-ups, lead design & direction for Ericsson’s next generation cable interface prototype (at Holografik), on-air network re-brand pitches and identity concepting for a Disney education initiative.

Senior Creative at Apple
Commercial direction, campaign pitches and launch videos for various product lines. A highlight was being part of a two-person team that pitched and directed a pair of global commercials for the iPhone 5c & 5s.

Freelance Design & Direction at Holografik
Encompassing UI and branding for clients including Audubon Society, Yummly, Xerox and Foundation Medicine.

Design Director at Moving Brands
Design direction, UI design/direction, motion design & branding for clients including Microsoft, Menlo Ventures, Dabo & IfOnly.


Pop Psychedelic; Last Gasp, USA 2012
Plazm; Issue 30, USA 2010
Flashback; Victionary, Hong Kong 2009
Computer Arts UK; Issue 164, August 2009
Computer Arts UK; Issue 159, March 2009
STEP Inside Design; Vol 22 #1, Jan/Feb 2006
1 & 2 Color Graphics, PIE Books, Japan, 1999

Awards and Recognition

25th Int’l Biennial of Graphic Design,
“Work from California” Brno 2012
Output International Student Award,
Honorable Mention, 2005
Art Directors Club, Distinct Merit, 2005
American Center for Design 100 Show, 1998

This site uses Neuwelt, a typeface designed by Jens Gehlhaar, available for purchase in 2019.

This site uses Neuwelt, a typeface designed by Jens Gehlhaar, available for purchase in 2019.

Great PDF of the conceptual thought behind the typeface.

View the specimen PDF.