Films played prior to the iPhone introduction which transitioned to a pair of global launch spots.
Role
Direction
Output
Reveal Films & Global Spots
Collaborators
Ludovic Schorno, CD
Fellow
ManVsMachine
Being Apple’s first plastic phone — and first in an array of colors — the film accentuated the material characteristics via a succession of abstract pour shots culminating in the formation of the family lineup.
The 5s took a different track, one of an elemental and primal beginning, one where an organic metallic entity slowed coalesced in a void to form into Apple’s first gold iPhone.
Selected Works
Intel Graphics Command CenterSoftware Product
Intel Commercial DronesWeb Experience
JillionIdentity
Intel Strategy OfficeIntranet Presence
Intel Marketing GroupIntranet Platform
Intel CES360° Web Experience
Ericsson VisionSmart TV Platform
Intel.comGlobal Website
Intel CircuitGlobal Employee Hub
Intel Digital LibraryMedia Assets Platform
iPhone 5c ChannelMotion
ArchiveDesign