Apple iPhone 5c & 5s Reveal Films

Films played prior to the iPhone introduction which transitioned to a pair of global launch spots.

Role
Direction

Output
Reveal Films & Global Spots

Collaborators
Ludovic Schorno, CD
Fellow
ManVsMachine

Plastic Perfected

Being Apple’s first plastic phone — and first in an array of colors — the film accentuated the material characteristics via a succession of abstract pour shots culminating in the formation of the family lineup.

Metal Mastered

The 5s took a different track, one of an elemental and primal beginning, one where an organic metallic entity slowed coalesced in a void to form into Apple’s first gold iPhone.