Intel Graphics Command Center

Complete rethink and redesign of the software controlling graphics performance on PCs with Intel graphics chips, with a primary focus on the gaming audience.

Role
Design & Direction

Output
Software Product

Collaborators
Metalab
Intel Graphics Team

Objective

Create a modern and minimal graphics control panel that resonates with the gaming audience.

Considerations

Empower Users With Education & Support
Make advance settings easy to understand with contextual education, transparent metrics and recommendations to encourage the use of powerful features.

Clear & Efficient For All Users
Create a lightweight and easy to navigate product with a shallow hierarchy, allowing you to find specific features and settings quickly.

Be A Benchmark
Create a refined, confident and visually distinct product experience that is delightful to use and consolidates Intel position in the gaming market.

A Robust Foundation

With insights gained from research and interviews, user epics and stories were defined and then iterated upon in the wireframe stage. Features and functionality were regularly validated via user testing prior to high fidelity design.

Evolving The UI

Pushing past the conservatism of the Intel brand — from the design language, color palettes, micro-animations and beyond — to create a richer user experience.