Intel Digital Library

The Intel Digital Library is used internally and externally by vendors and worldwide partners to gain access to thousands of media assets — logos, typefaces, photography, decks, icons, guidelines etc — for use in worldwide creative.

Design & Direction

Media Assets Platform

Hakki Yemiclier, GCD
Tzu-Ping Huang, Senior Design
Adam Trimble, Development
Allison Whitaker, PM


We built an intuitive platform allowing users to quickly find, share and download assets.


Easy to Use
The library had to be frictionless and easy to use — avoiding tedious on-boarding. 

Sharing And Saving
We either introduced or greatly improved the ability to manage and share large amounts of assets.

Exposure To New Creative
We turned the homepage into a randomized art gallery utilizing visuals from current campaigns. 

Wireframes To Early Comps

We evolved the functionality of the homepage while keeping the basic fidelity of the inner pages.

library wireframes

The Main Interface

A prominent search field was the primary way to navigate with sorting features handled along the left rail. Hovering over a thumbnail would yield contextual information while clicking revealed more detail and actions.


Easy Sorting

We added a lightbox feature — allowing the user to save images directly in the platform.

Easy Saving

We added a lightbox feature — allowing the user to save images directly in the platform.


Easy Sharing

Previously, the user had to copy and paste the asset URL and email the link. We made sharing direct and easy.

Mobile From The Start

We designed the mobile experience to be intuitive, uncluttered and fluid — without any loss of functionality.

mobile library

Going From Old To New

We transitioned from a dense and aged experience as seen on the left, to a more visually engaging and functional platform as seen on the right.

then and now

Selected Works

Intel Commercial DronesWeb Experience


Intel Strategy OfficeIntranet Presence

Intel Marketing GroupIntranet Platform

Intel CES360° Web Experience

Ericsson VisionSmart TV Platform

Intel.comGlobal Website

Intel CircuitGlobal Employee Hub