The Intel Digital Library is used internally and externally by vendors and worldwide partners to gain access to thousands of media assets — logos, typefaces, photography, decks, icons, guidelines etc — for use in worldwide creative.
Role
Design & Direction
Output
Media Assets Platform
Collaborators
Hakki Yemiclier, GCD
Tzu-Ping Huang, Senior Design
Adam Trimble, Development
Allison Whitaker, PM
Objective
Considerations
Easy to Use
The library had to be frictionless and easy to use — avoiding tedious on-boarding.
Sharing And Saving
We either introduced or greatly improved the ability to manage and share large amounts of assets.
Exposure To New Creative
We turned the homepage into a randomized art gallery utilizing visuals from current campaigns.
We evolved the functionality of the homepage while keeping the basic fidelity of the inner pages.
A prominent search field was the primary way to navigate with sorting features handled along the left rail. Hovering over a thumbnail would yield contextual information while clicking revealed more detail and actions.
We added a lightbox feature — allowing the user to save images directly in the platform.
We added a lightbox feature — allowing the user to save images directly in the platform.
Previously, the user had to copy and paste the asset URL and email the link. We made sharing direct and easy.
We designed the mobile experience to be intuitive, uncluttered and fluid — without any loss of functionality.
We transitioned from a dense and aged experience as seen on the left, to a more visually engaging and functional platform as seen on the right.
Selected Works
Intel Graphics Command CenterSoftware Product
Intel Commercial DronesWeb Experience
JillionIdentity
Intel Strategy OfficeIntranet Presence
Intel Marketing GroupIntranet Platform
Intel CES360° Web Experience
Ericsson VisionSmart TV Platform
Intel.comGlobal Website
Intel CircuitGlobal Employee Hub
iPhone 5c ChannelMotion
ArchiveDesign